FrÖliv
Case
Create a biodiversity service that links with a suitable AI.
Team
Karin Johansson
Tools
Figma, Adobe Illustrator
Year
2022
Brief
Something we will see more of in the near future are services that are supplemented with the help of AI. Ai is a large field, but think of it as the accumulation of facts of some kind; facts that can be analyzed in some way or just presented. Satellite images; air measurements that provide information or are compiled; calculations of various kinds of e.g. carbon dioxide; measurements in soil over a certain area; heat readings on bodies or in different environments are some examples.
How do we help a service that works with biodiversity to connect AI and which AI is suitable to connect?
How do we help a service that works with biodiversity to connect AI and which AI is suitable to connect?
Finished product
1
Idéa, research & sketches
Firstly, we sat down and brainstormed ideas for different services and forms of AI in groups before we actually started our own processes. What I did was start researching. I looked at different types of apps within the area of biodiversity and talked to a lot of different friends and family members. Then I thought about what I personally would find fun and what would motivate me to learn more. I came up with the idea of "Fröliv" – an app where you could follow your plant's growth journey from "seed" to "life" beneath the soil. The AI in question would show you how your plant is growing based on where you planted it and its location, allowing it to measure sunlight, rain, and temperature. The response I received for my idea was that it seemed like a super fun app that people would use. So, I sat down and started sketching by hand and then created a few simple grayboxes.
2
Personas
Next, I developed some personas based on all the people I talked to or interviewed in the first step. I had Greta, "the enthusiastic student grower," and Gregor, "the busy toddler parent.” These personas were the ones I imagined would use the app for various reasons and gain different experiences from using it.
3
Moodboard & Palette
Then it was time for me to find some inspiration. I wanted the app to be fun and green. I picked out a primary vibrant green color that I thought was a nice color for plants and which I also used for the illustrations and logo.For typography, I primarily used the font "Philosopher" because it had a nice flow resembling plant growth, which felt harmonious, just like the process of growing plants.
4
Illustrations & Logo
I opened Illustrator and created various illustrations. I designed carrots in different stages of growth that I would use as examples in the app. I initially designed the logo to resemble a sprouted seed in the shape of an "F" for "Fröliv." Additionally, I created a small mascot in the form of a seed, which I thought added a playful touch and later became the onboarding guide within the app.
5
Iterations & prototye
Lastly, I began designing the prototype and bringing everything together. Throughout the process, I conducted user testing and made iterations based on the feedback I received. As I mentioned earlier, my idea of using a seed sprout in the shape of an "F" instead of writing out "Fröliv" was not clear enough. This prompted me to reconsider the idea, and I decided to use the full written name but retained the sprouted "f" as part of the logo. Eventually, the sprouted "f" also became the design for the app icon.
Onboarding Workshop.Some time later, we had a workshop where we revisited this project and created an onboarding process. This process is not yet included in the actual prototype but can be found in the Figma document.
Onboarding Workshop.Some time later, we had a workshop where we revisited this project and created an onboarding process. This process is not yet included in the actual prototype but can be found in the Figma document.
6
Solution
Fröliv is an app intended to assist growers while enhancing the growing experience with enjoyment and fun. You can input your various growing locations and your chosen plants. By allowing the app to access your location, it can provide guidance for plant care. Follow the growth of your plants beneath the soil and track the estimated harvest date. From seed to life.
