After receiving some really good responses and recommendations, I began visualizing the app's identity and found plenty of inspiration on sites like Pinterest. While taking cues from Spotify, I opted for a different color scheme to create a sense of familiarity and structure for users. The app's design aimed to be user-friendly, ensuring ease of understanding and navigation.

Based on the research findings, I incorporated almost all of the requested functions I had been given and started building one page after another. As mentioned earlier, the app is primarily focused on women-centered events, excluding festivals from consideration. However, many users expressed a desire to explore broader options, and I felt that completely limiting the choices would not be ideal for both the users and the app.

Therefore, I decided to include a toggle on the settings page. By default, the app would mainly display events featuring female artists, but users could switch to a “mixed” setting if they preferred. It's important to note that females will always be included in the calculations, and the active choice users have to make will hopefully prompt them to reflect on this topic.

I decided to use the font “Proxima Nova” in various sizes, weights, and styles because it is a readable font and bears resemblance to Spotify, which we want to emulate. For the color scheme, I chose vibrant pink, purple, and purple-blue tones as my primary colors and created different gradient styles to add a fun and smooth touch. I wanted the colors to be eye-catching without being overly distracting.

I began by researching and identifying upcoming events and festivals, narrowing them down to a few that I included in my prototype (note: the upcoming events in the prototype are fictional).

Based on the feedback and opinions gathered from my previous research, I developed a persona named “Decibel Soundström” with the assistance of ChatGPT.

I tested my wireframe on a few individuals and made changes and small tweaks based on their feedback. These included altering some icons, adjusting the placement of total amounts and ticket additions, incorporating the payment option of Swish in the prototype, and more. Throughout the process, I made further adjustments and refinements while building the actual prototype.

With my chosen color palette and wireframe established, the next step was to determine all the individual components that would make up Eventified. I began by creating the small icons that I identified as necessary from the wireframe. While following the principles of atomic design, I made some tweaks and modifications to accommodate the expanding number of components, as it became challenging to locate them within the assets field.

I aimed to keep my document clean and organized for easy accessibility and workflow. Ultimately, I would have organized the molecules and intermediate building blocks differently to improve navigation among the assets.

In this project, I created the logo towards the end of the process. Initially, I struggled to envision its look, feel, and the actual name. After some time, I decided on the name “Eventified” because it sounded bold. “Get eventified. Be eventified” became the catchy slogan I came up with. In a way, it perfectly encapsulated the goals of Eventified: to bring about change in the music industry and amplify female voices with the hashtag #MusicEquality.

To incorporate sound waves, I recorded my voice saying “Eventified” and uploaded it to VEED, where I could select from different sound wave options. I chose two distinct options and then moved to Illustrator to create the vector-based logo. Initially, I had two variations, but after gathering feedback from others, it became evident that the elongated version was the preferred choice.

I worked simultaneously on building the prototype while creating all the necessary assets and animations to determine the required components and animated elements.